Nevada · Est. 2023

GC campaign concept: an adult dancer in a charcoal gorilla-mark hoodie lighting an empty studio

(Collection concept) GC—001 · The hoodieIllustrative AI film

Live Different!!

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Charcoal GC Hoodie, front view, with the white gorilla and red GC chest mark

The approved Guerrilla Camp gorilla mark in white and red, on charcoal

Illustrative adult athlete wearing the charcoal GC Hoodie after training

Close-up of the hood, drawcords and chest mark on the charcoal hoodie

1 / 4The hoodie

01 The piece GC—001

The GC Hoodie

$78 USD · example price

A charcoal layer carrying the gorilla — strength, protection and loyalty — for training days and everything after.

Colour Charcoal

Concept piece. Orders aren’t open yet.
Sizes S–2XL shown as an example.
Demo checkout — no payment is taken.
Product and on-body images are illustrative.

02 Behind GC

The world will try to put you in a box. Define yourself before it can.

The Guerrilla Camp gorilla mark

Illustrative campaign: an adult in the charcoal GC Hoodie pulling the hood up at dusk

03 The mark

Strength.Protection.Loyalty.

What the gorilla stands for.

Illustrative campaign

04 Belonging

Individuality doesn’t mean isolation. Gorillas travel in troops.

Illustrative campaign imagery

Illustrative campaign: an adult athlete in the charcoal GC Hoodie resting alone courtside at dusk — 01 / The individualA mind of your own.

Illustrative campaign: four adult friends in GC clothing huddled together at night, looking down into the camera — 02 / The troopPeople in your corner.

05 The campaign

In our own words.

Illustrative campaign artwork, AI‑generated for this concept.

Illustrative campaign print: a seated adult in the GC Hoodie inside an oversized hood drawcord, under red “Presence.” lettering — 01 / IndividualityPresence.

Illustrative campaign print: an adult dancer in the GC Hoodie mid-movement beside vertical red “Repetition.” lettering — 02 / ActionRepetition.

Illustrative campaign print: three adult friends in GC clothing sitting together above red “Community.” lettering — 03 / LoyaltyCommunity.

Illustrative GC campaign: five adult teammates on concrete bleachers at sunset, arms around each other, seen from behind, with desert mountains beyond

One Camp.

06 For teams & supporters

For the team — and everyone behind it. Explore GC’s developing youth fundraising program.

Explore the program Program in development · Illustrative campaign

The Guerrilla Camp gorilla mark

Live Different!!

Shop the hoodie

A collection concept. Orders aren’t open yet. Slogan artwork supplied by GC.